In 1970, Billy Easterlin entered the family business with his father and began Easterlin Pecan Company, Inc. As the business continued to grow, Billy’s brother, J.B. Easterlin III, joined the company in 1978. With the addition of another family member to the business, the Easterlins opened a second office in Fort Valley, Georgia in order to better serve their customers. Easterlin Pecan Company continued to work hard throughout the 1980s and 1990s to provide services in all markets, striving to partner as a dependable intermediary between growers and purchasers of pecans. In the early 2000s, Easterlin Pecan Company expanded into the international market, specifically helping introduce pecans to Chinese customers. Will Easterlin joined his grandfather, father, and uncle in the family business in 2003 as the pecan industry continued to evolve. As a result, exporting pecans has become a major part of Easterlin Pecan Company’s business. Since the introduction of pecans to China, Easterlin Pecan Company has become the leading exporter of in-shell pecans internationally.